Shine light on new discoveries.

Simplify the complex world of flow cytometry with proven tools and brilliantly bright dyes to support your research.


BD Optibuild™
Custom reagents on demand

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BD Optibuild™ custom reagents

BD Optibuild™ custom reagents
These on-demand reagents provide choice, and choice brings flexibility to your research. 

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BD Horizon Brilliant™ dyes

BD Horizon Brilliant™ dyes
These unique polymer dyes are typically brighter than conventional dyes—a breakthrough in this field. 

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BD Horizon Brilliant™ Blue dyes

Optimally resolve dim populations with brighter options for the blue laser. BD Horizon Brilliant™ Blue 515 (BB515) is brighter than FITC, and BD Horizon Brilliant™ Blue 700 (BB700) is a brighter alternative to PerCP-Cy™5.5.

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BD Horizon Brilliant™ Violet dyes

We've expanded the number of bright dyes available for the violet laser. BD’s Brilliant™ Violet reagents are brilliantly bright, making them ideally suited for a variety of applications.

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BD Horizon Brilliant™ Ultraviolet dyes

These unique reagents expand the use of the UV laser; they allow markers to be spread over more lasers, reducing the overall compensation requirements of the panel.

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BD Horizon Brilliant™ Stain Buffer 

When conjugates are used with this innovative proprietary staining buffer, the combined formulation resolves possible dye-to-dye interactions for consistently predictable results, thus helping you resolve rare and dim cell populations more easily and precisely. 

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Limited-time offers
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The brilliant way to new discovery

Buy any combination of three BD Horizon Brilliant Blue and BD Horizon Brilliant Ultraviolet reagents and get one vial of any BD Horizon Brilliant Violet reagent for free.* 

Shop BD Brilliant dyes

Use code BVFREE at checkout.

Shop BD Horizon Brilliant Blue & BD Horizon Brilliant Ultraviolet

Shop BD Horizon Brilliant Violet

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The brilliant way to new discovery

Buy any combination of three BD Horizon Brilliant Blue and BD Horizon Brilliant Ultraviolet reagents and get one vial of any BD Horizon Brilliant Violet reagent for free.* 

Shop BD Brilliant dyes

Use code BVFREE at checkout.

Shop BD Horizon Brilliant Blue & BD Horizon Brilliant Ultraviolet

Shop BD Horizon Brilliant Violet

Be brilliant. Buy more, get more. 

Save when you buy two or more of the same catalog item in 50-test or 50-µg size.** 

  • Buy 2 catalog items, get 45% off

  • Buy 3 catalog items,  get 50% off

  • Buy 4 or more catalog items, get 55% off 

Shop BD Horizon Brilliant dyes

Use code BEBRILLIANT when placing order.

Get BD Horizon Brilliant Stain Buffer for free

When you purchase BD Horizon Brilliant reagents, receive our BD Horizon Brilliant Stain Buffer (BSB) for free.

  • Buy 2 BD Horizon Brilliant reagents, get 100 test BSB for free

  • Buy 5 BD Horizon Brilliant reagents, get 1000 test BSB or BSB Plus for free

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Guided Panel Design

The BD Horizon™ Guided Panel Solution (GPS) tool will help you streamline the panel design process and avoid reagent selections that may negatively affect population resolution.

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E-learning webcasts

Learn how to design, analyze, sort, explore and discover with multicolor flow cytometry. Get access to presentations and on-demand webcasts from the BD Horizon™ Global Tour.

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BD Optibuild™ Custom Reagents On Demand.

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Want to discuss your research with a multicolor flow cytometry expert? 
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For Research Use Only. Not for use in diagnostic or therapeutic procedures.
Cy™ is a trademark of GE Healthcare. 

BDLOVESME offer is valid for US customers only. Offer may be used in conjunction with BVFREE, BEBRILLIANT, BSBISBACK2, BSBISBACK5 promo codes. Offer ends on February 14, 2018 at 11:59 PM PST. 

*BVFREE offer details: Valid for US customers only. This offer is not valid for distributor or third-party orders and cannot be combined with any other offers. Receive a vial of BD Horizon Brilliant Violet reagent free with purchase of any three BD Horizon Brilliant Blue and BD Horizon Brilliant Ultraviolet reagents, 50-test or 50-µg size or larger. Offer applies to single-color fluorochrome conjugated RUO reagents only. Free BD Horizon Brilliant Violet reagent excludes BD Optibuild™ reagents. All items must be added to shopping cart and promo code BVFREE must be entered into the promo code field. Discount is non-transferable and cannot be combined with any other offers. Offer period is from January 1, 2018 to March 31, 2018.


**BEBRILLIANT offer details: Valid for US customers only. This offer is not valid for distributor or third-party orders and cannot be combined with any other offers. Purchase two of the same catalog item, 50-test or 50-µg size, and receive a 45% discount. Purchase three of the same catalog item, 50-test or 50-µg size, receive a 50% discount. Purchase four or more of the same catalog item, 50-test or 50-µg size, receive a 55% discount. Promo code BEBRILLIANT must be entered into the promo code field. Discount is non-transferable and cannot be combined with any other offers. Offer applies to single-color fluorochrome conjugated RUO reagents only. Offer excludes BD Optibuild reagents. Offer period is from January 1, 2018 to March 31, 2018.

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